Crisis Management and Reputation Turnaround
International law firm Brobeck, Phleger & Harrison was hit hard by the technology bust and the departure of several partners. New firm management was beleaguered by a series of crises and negative media coverage. Brazer Communications developed and executed an internal and external communications strategy to help bolster employee and partner morale, manage media coverage and reporter relations and re-establish Brobeck’s positive reputation. Spokespersons were assigned to specific issues that arose and received media coaching and interview preparation. Negative content was significantly reduced or eliminated from media coverage and Brobeck partners were much more widely quoted as expert sources -–or the topic of features – in such national business media as the Wall Street Journal, Forbes and the Daily Deal. Mara Brazer also served as a trusted, confidential advisor to firm management as issues and crises arose.
Many public relations firms provide off-the-shelf solutions and a series of predictable tactics, but Brazer Communications looks at the particular needs of their clients – starting with listening carefully, then determining best possible results and ultimately executing precise, strategic means to exceed expectations. Because Brazer Communications offers deeply experienced professionals, I always felt that we got high value for the investment we made.