Kristin has 20 years of public relations and media experience, including agency work, hospital PR and broadcast journalism. She has spent the last decade helping biotechnology and healthcare clients plan, strategize and execute media relations, professional and advocacy relations, video and collateral material production, and clinical trial recruitment programs. Kristin's work spans a variety of clinical areas, including women's health, oncology, cardiology, neurology and infectious diseases. She has extensive product experience in both the pre- and post-market phases of development.
Kristin has worked with Brazer Communications on healthcare programs since 2007; she and Mara began working together in 1990 at Edelman. Her recent work for Brazer includes writing and media relations for One Medical Group, Gladstone Institutes, strategic work for Novartis Diagnostics and a media launch campaign for the Pritzker Center at UCSF, a national model for child mental health programs with Tipper Gore as chair. The media launch included a press conference at San Francisco City Hall with Mayor Gavin Newsom and other city leaders.
Previously, Kristin worked with WeissComm Partners to provide PR counsel and services to key biotech clients and advocacy groups. She developed “Break the Silence,” an ovarian cancer education campaign, which included a satellite and local-market media tour, patient and celebrity spokespeople and website to raise awareness of disease signs and symptoms for the National Ovarian Cancer Coalition.
Kristin has worked extensively with Genentech Inc. and Scios Inc. to launch breakthrough products for cancer and cardiovascular care, respectively. For Scios she helped launch the congestive heart failure drug Natrecor. With Genentech she helped design and implement a workshop on targeted cancer therapies that attracted 30 national journalists to Genentech's campus to learn how biologics are discovered and manufactured. Kristin also helped develop a clinical trial acceleration program for Genentech's Herceptin pivotal trial.
Earlier, Kristin was a senior manager in Ketchum's Advanced Healthcare Technologies Group, where she managed product public relations for Genentech. These included programs for Pulmozyme for cystic fibrosis and Human Growth Hormone. Kristin also managed national, regional and local public relations programs for Medtronic Inc., including the consumer product launch of Intrathecal Baclofen Therapy for cerebral palsy and brain injury patients.
Prior to joining Ketchum, Kristin spent five years developing marketing communications programs for Stanford University Medical Center. There, Kristin developed and implemented strategic marketing communications plans targeted to physicians, allied health professionals and patients for a broad service lines.
Before that, Kristin was with Edelman Worldwide, where she worked for clients including the American Association for Clinical Chemistry, Perinatal Health and Children’s Hospital of San Francisco. She has also worked as a video journalist for Cable News Network and as a reporter for the Redlands (Calif.) Daily Facts.
In addition to graduate-level coursework in biology, anatomy and psychology, Kristin holds a bachelor’s degree in print journalism and international relations from the University of Southern California. She has won numerous awards for her work from such industry associations as the Academy for Health Services Marketing and the Healthcare Marketing Report.