Mara has over 25 years of marketing, branding and public relations and media training experience. Her strategic and creative solutions to marketing challenges have helped many companies across a range of industries thrive and increase revenues.
Areas of expertise include consumer and sports marketing, technology, entertainment, tourism, food and beverage, healthcare and life sciences, crisis communications, public and community affairs, real estate and professional services, retail, special events and promotions. Mara has launched or reinvigorated many popular brands.
Mara founded Brazer Communications in 2002. Current and recent national and regional clients for whom Brazer Communications performs full service marketing and public relations include One Medical Group, Gladstone Institutes, SightLife, The Bay Lights, eTherapi, Keas, Novartis Diagnostics, TCHO Chocolate, Lucasfilm, Numi Tea, University of California, San Francisco, Worldview Technology Partners, Health Evolution Partners, Wavepoint Ventures, Livermore Valley Winegrowers Association, National Food Lab, OneShare.com, Treasure Brands, CB Richard Ellis, Cocoa Pete’s Chocolate Adventures, Fish & Richardson, Stanford Shopping Center, Monterey Bay Aquarium and Gensler.
Past clients Mara has worked with have included Pepsi, Tyson Foods, Foster Farms Chicken, Kraft, Quaker Oats, Rice-a-Roni, Chevron, Ford Motor Company, Atari, Fujitsu America, San Jose Sharks, Marriott Hotels, CKS Partners, California Pacific Medical Center, Weight Watchers International, MacFarlane Partners, Brobeck, Phleger & Harrison, Morgan Lewis, Sensor Diagnostics, Embarcadero Center, The Nature Company and the Dalai Lama, among many others.
Mara was founding president of the San Francisco Partnership, a private economic development organization funded by San Francisco’s leading companies and governed by the City’s top CEOs and Mayor Willie Brown. For many years, she also was senior vice president and deputy general manager for Edelman Public Relations Worldwide. Mara moved to San Francisco in 1985 to work at KPIX-TV in public and community relations.
Earlier in her career Mara worked in Washington, D.C. where she was a presidential appointee in media relations at the U.S. Consumer Product Safety Commission. She also was an impresario in Connecticut, producing award-winning concerts and festivals, and founded a federal lobbying program for Yale University.
Active throughout her career on corporate, arts and social service boards, Mara currently serves on the advisory boards for Startgrid, Wavepoint Ventures and is co-chair of the board of Kitchen Sisters Productions. She recently served on the board of Golden Gate Bank and advisory boards for Wells Fargo Bank and Greater Bay Bancorp. Mara graduated with honors in cultural anthropology from the University of Michigan. She speaks Portuguese and Italian.